HYBA | Brand Identity

Elevating the Hawaii Youth Baseball Association (HYBA) Brand Identity was an exciting project. As a Hawaii-based association hosting baseball tournaments and camps, they sought a logo and visual identity that captured the essence of their vibrant community. Our approach? We embraced minimalism, drawing inspiration from the colors of their flag for a cohesive look. Additionally, we developed a scalable logo system, ensuring versatility across various environments. Dive into the seamless fusion of simplicity and cultural vibrancy!




The Hawaii Youth Baseball Association is committed to developing USSSA baseball in Hawaii.
Needing a strong branding for their association, we worked with HYBA to develop
an identity that was strong, established, but still playful and creative. Keeping their
flag colors intact, we developed an emblem mark and few alternative mark
including the brand look/feel that could be as minimal as a professional association.
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Year / 2019 -- Client / Hawaii Youth Baseball Association


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