About
Framework exists to reindustrialize America by transforming how apparel is manufactured, beginning with knitwear. Through automation and software-driven production, the brand brings manufacturing back to the U.S. with lower costs, shorter lead times, and unmatched flexibility proving that American manufacturing can outperform global alternatives. Built on precision, trust, and industrial innovation, Framework represents a new backbone for the apparel industry, signaling quality at every scale and positioning itself as a timeless mark of progress for the future of American-made production.
Concept Rationale
The visual identity for Framework was developed to reflect its role in rebuilding American manufacturing through precision, automation, and scale. The core symbol is derived from engineered symmetry and modular geometry, representing a central system that powers multiple processes mirroring how software, machinery, and production come together within Framework’s ecosystem.
These segmented forms function as a flexible visual system rather than a static mark. They can expand, repeat, and frame content across applications, creating a cohesive industrial language that scales from product tags to large-format environments, reinforcing Framework’s position as the backbone of the future of apparel manufacturing.
The Logo
The Framework logo reflects the brand’s industrial foundation and future-focused vision through a precise, engineered symbol. Built from modular, radial segments, the mark represents automation, scalability, and a central system that powers modern apparel manufacturing. Its structured geometry conveys strength, reliability, and technical excellence, while the restrained, utilitarian typography reinforces clarity and trust. Together, the symbol and wordmark form a timeless, authoritative identity designed to signal quality and innovation across every scale of application.
Visual Identity
Framework’s visual identity is grounded in industrial clarity and engineered precision, drawing inspiration from manufacturing systems, machinery, and knit structures. The color palette is restrained and purposeful, balancing utilitarian tones with confident accents to convey reliability, innovation, and modern American industry.
The segmented forms derived from the logo are used as flexible graphic elements across layouts, patterns, and framing devices, creating a cohesive and scalable visual system.
Together, these elements establish a strong, timeless identity that reinforces Framework’s role as a foundational force in the future of apparel manufacturing—built on trust, performance, and long-term impact.
Designed by - Aakash Patel / Unifold
Services - Visual Strategy / Logo Design / Visual Identity / Social Media Kit
Completion - May / 2025
Completion - May / 2025
